It is impossible to say just how effective newsletters actually are. Personally we receive many everyday and most of them go straight to the ‘deleted items folder’. I say most but not all. Many Newsletters out there benefit the senders greatly. I think nowadays we can come to the conclusion that it depends very much on the type of business. It might just be that having a regular newsletter does no justice to your company at all or it could be the best marketing tool you have. This is the first assessment one has to make when deciding a trial run or not.

Whatever you feel about direct marketing using customers email addresses one thing is for certain. If the material you send out is sparse, of poor quality or demands just too much of the receivers time then it could do more harm than good.

We have statistics to prove that customised mail shots do benefit businesses. Great results have been achieved by sending out well-written, informative, attractive and interesting literature whether it be a regular newsletter, a one off promotion, a seasonal promotion or simply a taster for a forthcoming event. Please contact us with your requirements. We can talk you through the best approach to gain the most effective results.